The Red Hot & Rollin' concession stand inside the Moda Center has a long history with the Portland Trail Blazers, as it references their 1977 championship. The goal of this project is to refresh the brand while still staying true to its original values.

The primary objective of this project is to create a new visual identity for Red Hot & Rollin' that is contemporary, memorable, and engaging for Trail Blazers fans. The new brand should convey a sense of excitement, energy, and passion that aligns with the Trail Blazers' brand values.